1 00:00:00,000 --> 00:00:05,640 everything that I do in share on purpose, which is kind of like the purposeful shark tank in the holding company. 2 00:00:05,640 --> 00:00:13,280 It all started in 16 on purpose. It was truly the genesis of everything I started in 2009. 3 00:00:13,280 --> 00:00:17,480 So I've been doing this for a while. And what I identified, first in my own life, it was like, 4 00:00:17,480 --> 00:00:22,240 "I want to have more success, but I want to, I call it meaningful money. I want to have more success, 5 00:00:22,240 --> 00:00:28,920 but I want to do something that matters and something that's meaningful." And so I realized that 6 00:00:29,280 --> 00:00:35,440 purposeful success or meaningful money, you need three things to exist. The first is knowing who you are, 7 00:00:35,440 --> 00:00:43,840 and I call that persona. For example, I'm a builder, and that's my persona, and I need to build something. 8 00:00:43,840 --> 00:00:49,360 I can't just solve problems. I really need to build it. I'm not happy unless I'm building something. 9 00:00:49,360 --> 00:00:58,440 So, you know, now that I know that about myself, I can build a strategy in my career and business to ensure that it includes building something. 10 00:00:58,440 --> 00:01:06,360 The second is passion, and then finally, the most important of these three components of purposeful success is purpose. 11 00:01:06,360 --> 00:01:17,880 What if the secret to success isn't more hustle but a switch? On today's Executive Connect podcast, 12 00:01:17,880 --> 00:01:28,360 we're connected with Terry Maxwell, the gross strategist behind over 50 brands, and the founder of Share On Purpose, 13 00:01:28,360 --> 00:01:35,880 which is like a purposeful shark tank, and she also founded the founder of succeed on purpose, 14 00:01:35,880 --> 00:01:42,920 a training company for individuals and leaders who want to create more success on purpose. 15 00:01:42,920 --> 00:01:51,000 She's flipped the traditional business model on its head, fueling purpose-driven companies that scale and serve. 16 00:01:51,000 --> 00:01:59,320 If you've ever wondered how to build meaningful success without selling your soul, this is your moment to flip the switch. 17 00:01:59,320 --> 00:02:05,320 Welcome, Terry. I'm so glad to be here. Thank you so much for having me. 18 00:02:05,320 --> 00:02:14,360 Terry, your journey from corporate leader to purpose-driven entrepreneur and investor is incredibly inspiring. 19 00:02:14,360 --> 00:02:22,680 Can you share with us a little bit about the success switch and what it means to you and really what sparked this for you in your life? 20 00:02:22,680 --> 00:02:32,680 Yeah, a great question. It was a series of things that led to it. The first one was when I left corporate America and started my first business in 2002, 21 00:02:32,680 --> 00:02:39,000 was right after 9/11, and I was like, "You know what? If life is this crazy, I'm going to go out and do my own thing." 22 00:02:39,000 --> 00:02:46,200 Fortunately, I ended up being very successful with that business, grew it to about just under 10 million in revenue and then started 23 00:02:46,200 --> 00:02:54,360 kind of this weird wake-up call that I've built my own business. I've got plenty of money, but I was miserable in my own business. 24 00:02:54,360 --> 00:03:05,160 And that really led me to thinking there has to be a better way to have success, but do something that made the world better in some way. 25 00:03:05,160 --> 00:03:10,280 So that's what led to all of this and ultimately what's behind the success switch. 26 00:03:10,280 --> 00:03:24,040 Now, succeed on purpose has inspired thousands of business and leaders. Let's talk a little bit about what it takes to grow a business that's profitable and purposeful. 27 00:03:24,040 --> 00:03:29,800 Walk us through that journey. Ready to lead smarter and invest wiser? 28 00:03:29,800 --> 00:03:36,600 On the Executive Connect podcast, we unpack executive strategies for wealth and influence. 29 00:03:36,600 --> 00:03:41,400 Hit the subscribe button now. Don't just watch, act. 30 00:03:41,400 --> 00:03:51,000 Yeah, everything that I do in share on purpose, which is kind of like the purposeful shark tank in the holding company, it all started in succeed on purpose. 31 00:03:51,000 --> 00:03:57,160 It was truly the genesis of everything I started in 2009, so I've been doing this for a while. 32 00:03:57,160 --> 00:04:02,920 And what I identified first in my own life is like, I want to have more success, but I want to, I call it meaningful money. 33 00:04:02,920 --> 00:04:08,920 I want to have more success, but I want to do something that matters and something that's meaningful. 34 00:04:08,920 --> 00:04:15,000 And so I realize that purposeful success or meaningful money, you need three things to exist. 35 00:04:15,000 --> 00:04:19,320 The first is knowing who you are and I call that persona. 36 00:04:19,320 --> 00:04:26,040 For example, I'm a builder and that's my persona and I need to build something. 37 00:04:26,040 --> 00:04:31,960 I can't just solve problems. I really need to build it. I'm not happy unless I'm building something. 38 00:04:31,960 --> 00:04:41,960 So, you know, I now that I know that about myself, I can build a strategy, my career and business, to ensure that it includes building something. 39 00:04:41,960 --> 00:04:45,720 The second is passion, which is really what do you love to do? 40 00:04:45,720 --> 00:04:51,160 I mean, life is short. If anything, the last five years, we've realized is anything could happen. 41 00:04:51,160 --> 00:04:55,240 So if anything could happen, I want to do something that I love to do. 42 00:04:55,240 --> 00:05:02,120 And then finally, the most important of these three components of purposeful success is purpose. 43 00:05:02,120 --> 00:05:05,320 The funny thing about purpose is most people get very confused. 44 00:05:05,320 --> 00:05:11,160 They think purpose is a noun, like I'm a teacher and that's my purpose. 45 00:05:11,160 --> 00:05:14,360 It's not a noun, it's actually a verb. 46 00:05:14,360 --> 00:05:20,760 And when you make your purpose into a verb, so my purpose is to inspire potential. 47 00:05:20,760 --> 00:05:25,880 When I treat it like a verb, I can be doing any job. I could have any business. 48 00:05:25,880 --> 00:05:33,560 And as long as I'm approaching my actions from this larger, why, of inspiring potential, 49 00:05:33,560 --> 00:05:37,640 then what happens is I'm more fulfilled. I make a bigger impact. 50 00:05:37,640 --> 00:05:41,240 Wow, that ultimately causes my passions to go up. 51 00:05:41,240 --> 00:05:43,800 And then ultimately, I have more success. 52 00:05:43,800 --> 00:05:48,680 So it's persona, which is who you are, passion, which is really what you love in purpose, 53 00:05:48,680 --> 00:05:54,360 which is why do you love it? And the key to purpose is it's a verb, not a noun. 54 00:05:54,360 --> 00:06:02,920 And I love that. I think it really is a mindset shift because I know, like I think back to the old narrative, 55 00:06:02,920 --> 00:06:09,880 go to school, get a good job, work the 8 to 5, 9 to 5, take your one hour lunch break. 56 00:06:09,880 --> 00:06:15,720 But I think what I've learned is is the people that are kind of shifting from that mindset to more 57 00:06:15,720 --> 00:06:21,960 of this purposeful, driven, whatever it is that they're passionate about. 58 00:06:21,960 --> 00:06:28,920 They're less likely to burn out and wear out. And I feel like the ones that are actually doing 59 00:06:28,920 --> 00:06:32,920 what you're talking about are the happiest people I know, the work they're doing. 60 00:06:32,920 --> 00:06:36,840 They could do it all day, every day. And they're really passionate about it. 61 00:06:36,840 --> 00:06:42,120 So what is the mindset shift you believe that is essential when you kind of switch and turn the 62 00:06:42,120 --> 00:06:52,120 narrative on the head? You know, it's so funny because I think people really see it as a good, bad, 63 00:06:52,120 --> 00:06:59,560 right, wrong. I got it. I didn't got it. And for me, what I found is it really was unpacking who I am 64 00:06:59,560 --> 00:07:07,400 and why I'm here. And I've had incredible success and incredible failure. But what I found is that 65 00:07:07,400 --> 00:07:14,840 when I'm doing something that matters and when I'm doing what I'm really meant to do, successor failure 66 00:07:14,840 --> 00:07:22,040 becomes less important. And what happens is the meaning is what leads me to success. Now, 67 00:07:22,040 --> 00:07:27,960 it wasn't easy for me to figure that out. It took me a lot of, you know, broken roads and over the river 68 00:07:27,960 --> 00:07:33,800 and through the woods. But once I cracked the code and said, if I will focus on why am I here, 69 00:07:34,440 --> 00:07:42,440 what do I love to do and who am I and really align my pursuits around that success is going to come. 70 00:07:42,440 --> 00:07:46,200 If you get the mindset right, which I know we're going to talk about, if you get the mindset right, 71 00:07:46,200 --> 00:07:53,480 success will come. Yeah, and I think if you can get the mindset right, you're less fearful to make 72 00:07:53,480 --> 00:07:58,440 the jump. I feel like if your mind's in the right place, you're grounded in who you are and what your 73 00:07:58,440 --> 00:08:08,760 purpose are is, I feel like you tell me, does it really shrink your fear to really like, and why does it 74 00:08:08,760 --> 00:08:12,840 matter? Like why would that matter to somebody? Because a lot of times you're like, okay, these are my 75 00:08:12,840 --> 00:08:18,280 skills. I'm going to find a job that is in this bucket. But when you pull that back, it's say, okay, 76 00:08:18,280 --> 00:08:23,800 I may be a marketer or an engineer, but when you pull it back and say, well, I like building 77 00:08:23,800 --> 00:08:30,280 brands because of this or I like, you know, building and designing bridges because of that and you're 78 00:08:30,280 --> 00:08:37,400 grounded in your purpose, I think it doesn't become a job like you were saying. It's not, is it an 79 00:08:37,400 --> 00:08:44,760 out is it a verb shifts, right? Great question. So if I use my purpose as an example to inspire 80 00:08:44,760 --> 00:08:52,680 potential in my corporate career, before I knew purpose was a thing, those moments when I was inspiring 81 00:08:52,680 --> 00:09:00,040 my team or speaking on stage or delivering some insight or challenging people to tackle a goal, 82 00:09:00,040 --> 00:09:06,600 those moments I felt like I was on top of the world, the challenge was the rest of my job didn't 83 00:09:06,600 --> 00:09:12,760 necessarily take advantage of that. And so what most people do once they have that awareness is they 84 00:09:12,760 --> 00:09:18,920 start to treat their purpose like a noun. If I could just change my job or if I can just start this 85 00:09:18,920 --> 00:09:23,960 business, then I'll be happy, which is what I did is I left corporate America. We had taken a company 86 00:09:23,960 --> 00:09:30,840 public, you know, 9/11 happened. I'm going to go do something meaningful. So I quit this very 87 00:09:30,840 --> 00:09:37,000 successful corporate career, go out and start a business, built that business and I was miserable in 88 00:09:37,000 --> 00:09:44,520 my own business because I wasn't focusing on the purpose. I was focusing on what I knew how to do. 89 00:09:44,520 --> 00:09:50,760 I was focusing on what I was good at. I wasn't really focusing on why am I here. And again, in my own 90 00:09:50,760 --> 00:09:55,560 business, I would get these little flashes of moment when we'd have our consultants together and I 91 00:09:55,560 --> 00:10:01,080 was teaching them something or we were doing a case study on a business and they were lighting up 92 00:10:01,080 --> 00:10:07,560 and I was lighting up and I would have these moments in my own business where I felt that sense of 93 00:10:07,560 --> 00:10:16,120 fulfillment and I was like, how do I get more of that? And of course, you know, that's the key to how 94 00:10:16,120 --> 00:10:21,240 you really have to unlock who you really are and really work through the mindset because we're not 95 00:10:21,240 --> 00:10:27,240 really taught to really listen to that internal inspiration. We're taught to chase the dollars, 96 00:10:27,240 --> 00:10:34,840 chase the title, but when I can really tune into that internal vibration of joy, that's when I realize 97 00:10:34,840 --> 00:10:39,800 wait a minute, I got to unpack this. It's not going to be instantaneous. I got to unpack 98 00:10:39,800 --> 00:10:48,040 unpack who I am and why I'm on this earth and follow that. And I'm curious your perspective on this. 99 00:10:48,040 --> 00:10:53,880 I know I feel like everybody's really looking for that and like everybody's really looking for what 100 00:10:53,880 --> 00:11:00,440 is my approach. No matter, you know, in 2020 when the pandemic happened for the first time in a very 101 00:11:00,440 --> 00:11:05,800 long time, we all stopped no matter what your job or how old you were or what your age was. Everybody 102 00:11:05,800 --> 00:11:13,560 stopped and we had time to really unpack who we are, what are purposes. And those of us that were 103 00:11:13,560 --> 00:11:18,520 traveling, you know, 50 or more percent of a month, it was like, oh my gosh, we have all this time now. 104 00:11:18,520 --> 00:11:23,400 What are we going to do with it? What? So we picked up new purposes and new hobbies and new 105 00:11:23,400 --> 00:11:32,040 interests that we therefore would not have had in in our life. So do you maybe just curious? Do you 106 00:11:32,040 --> 00:11:37,160 think that we're moving into a phase where people are really questioning who they are and what 107 00:11:37,160 --> 00:11:44,760 their purposes are or is it just kind of where are we with that? I feel like this has become more of 108 00:11:44,760 --> 00:11:50,440 dialogue in my conversations with executives. They're like, well, I've been in corporate America and 109 00:11:50,440 --> 00:11:56,760 I'm leaving to start this business because it's my purpose. Yeah, but what is that shift? 110 00:11:56,760 --> 00:12:01,560 Are you a high-income professional looking for smarter ways to protect your wealth? 111 00:12:01,560 --> 00:12:06,600 The Texas Freedom Fund gives you the opportunity to invest in energy assets leveraging proven 112 00:12:06,600 --> 00:12:12,520 fracking technology and prime access to global markets. With strategic oil and gas investments, 113 00:12:12,520 --> 00:12:17,480 you can build real wealth while benefiting from tax advantages under laws, dating back to the 114 00:12:17,480 --> 00:12:24,440 Reagan era. Take control of your financial future. Visit Texas Freedom Fund.executiveconnectpodcast.com. 115 00:12:24,440 --> 00:12:31,320 Yeah, so that's where I feel like the disconnect is. Number one is people do just like you described, 116 00:12:31,320 --> 00:12:36,280 which is what I did is I'm going to leave my job and I'm going to start this business and this 117 00:12:36,280 --> 00:12:42,840 business is going to fulfill me. That's when we're treating the purpose like a noun. The business is 118 00:12:42,840 --> 00:12:50,280 going to fulfill me. What I realized is it isn't the business. It's how I approach everything. 119 00:12:50,280 --> 00:12:56,440 So for me, that's the purpose is a verb part is my purpose is to inspire potential. I do that when 120 00:12:56,440 --> 00:13:03,240 I go to the grocery store and I can tell somebody is discouraged and I focus on your eyes are pretty or 121 00:13:03,240 --> 00:13:08,920 wow, you know, that shirt looks amazing on you or wow, you just kind of light up the room and 122 00:13:08,920 --> 00:13:15,080 and I'm bringing out their potential that is fulfilling and so that's the disconnect is people 123 00:13:15,080 --> 00:13:20,280 treat it like it's if I get this job, it will be fulfilling. If I start this business, it will be 124 00:13:20,280 --> 00:13:25,880 fulfilling. It's quote unquote on my purpose. It's not that. I mean, again, I started a business. It 125 00:13:25,880 --> 00:13:33,720 was very successful and I wasn't fulfilled. But when I really cracked that nut and said it's how I 126 00:13:34,760 --> 00:13:44,120 be and how I'm acting in my job or the business or whatever that you begin to really craft the life 127 00:13:44,120 --> 00:13:50,840 that is purposeful and meaningful. And when you put that together with the belief that you can 128 00:13:50,840 --> 00:13:56,360 also be make money on your purpose when you really, really believe that and I know we'll talk about 129 00:13:56,360 --> 00:14:01,960 that later that you can have what I call meaningful money on your purpose. You put that together, 130 00:14:02,840 --> 00:14:10,040 it's joy and success and prosperity and fulfillment. Yeah, that made me think of the quote that people 131 00:14:10,040 --> 00:14:16,040 may forget what you say, but they're not gonna forget the way you make them felt feel and so you 132 00:14:16,040 --> 00:14:21,400 just saying, wow, you have pretty eyes or wow, that shirt is so nice on you. You never know if they 133 00:14:21,400 --> 00:14:27,080 ever get compliments or had a compliment and they might walk away feeling like, wow, look how great 134 00:14:27,080 --> 00:14:34,680 I look and you're really, you're empowering them to feel good at that exact moment and inspiring 135 00:14:34,680 --> 00:14:41,480 somebody to maybe make a shift in their life or maybe they were fearful to take the jump and host 136 00:14:41,480 --> 00:14:47,000 the dinner or take the jump and apply for a promotion. But really what you're doing is you're 137 00:14:47,000 --> 00:14:53,800 laying the foundation for them to take a step no matter what the step is is what I'm hearing you say. 138 00:14:54,440 --> 00:15:01,720 Yeah, and I'll give you two examples. One of the folks that we worked with in succeed on purpose, 139 00:15:01,720 --> 00:15:07,800 his purpose was to create value and he was an engineering and he was trying to find 140 00:15:07,800 --> 00:15:14,600 job that he enjoyed more and when we unpacked that his purpose was to create value, I said, 141 00:15:14,600 --> 00:15:21,160 it's not the job that's gonna be fulfilling, it's finding a job that allows you to create value, 142 00:15:21,160 --> 00:15:28,280 that allows you to be who you are. Another example is our CFO, our CFO's purpose is crazy as it sounds 143 00:15:28,280 --> 00:15:35,720 is to create love and you're like a CFO and their purpose is to create love. But when she's actually 144 00:15:35,720 --> 00:15:42,600 working with the leaders of our brands and walking them through how you did a great job here and 145 00:15:42,600 --> 00:15:46,920 look at that and you know, wow, I really want to pour into you here and let me help you understand 146 00:15:46,920 --> 00:15:54,600 the numbers. She's using her gift for numbers but she's using it in a way that that brings 147 00:15:54,600 --> 00:16:00,280 fulfillment to the people that she serves and so those are two great examples of don't treat your 148 00:16:00,280 --> 00:16:07,000 purpose like a job or a business or a container. It's really how you approach what you do every day, 149 00:16:07,000 --> 00:16:13,000 that's where the fulfillment is. It's a verb not an noun. I love it. So through succeed on purpose, 150 00:16:13,000 --> 00:16:19,240 you've guided individuals to find fulfilling work and create their own abundance. So why do you think 151 00:16:19,240 --> 00:16:27,240 personal transformation is such a big piece of the professional mission? Well, you know, I have a 152 00:16:27,240 --> 00:16:36,280 belief that your business and your prosperity grow as you evolve. I really do believe that and I 153 00:16:36,280 --> 00:16:43,240 teach a lot of entrepreneurs through succeed on purpose and other brands and I emphatically 154 00:16:43,240 --> 00:16:50,840 can say your business grows as you evolve. The challenge is that we're also stuck in the imposter 155 00:16:50,840 --> 00:16:59,080 syndrome and you know 70% of leaders struggle with imposter syndrome and so we have all these beliefs 156 00:16:59,080 --> 00:17:04,040 that you know, I shouldn't do that or I need a degree to do that or it has to be this way or 157 00:17:04,040 --> 00:17:09,880 it has to be that way and I just don't believe that. I believe that you have the ability to switch 158 00:17:09,880 --> 00:17:14,360 your mind and focus on what it is that you want to focus on and be who you are and I think that's 159 00:17:14,360 --> 00:17:21,480 really the key is is learning how to switch your mind away from the disempowering stories and turn 160 00:17:21,480 --> 00:17:30,360 on the more empowering mental script. Oh, that's so so good. I love that because I think about all the 161 00:17:30,360 --> 00:17:38,920 people that have been in my life that really have me focus on solutions and what is the goal? Okay, 162 00:17:38,920 --> 00:17:44,840 you want to win the race? Okay, how do we let's get how do we win the race? What's our strategy? And 163 00:17:44,840 --> 00:17:50,440 so I love that you said that I think there's so much in that I want to unpack it a little more. Like 164 00:17:50,440 --> 00:17:55,720 was it something like that switch for you? Was there something in your life that you know, 165 00:17:55,720 --> 00:18:02,760 happened that made you think that way because I do think as we get older, like you said, everybody 166 00:18:02,760 --> 00:18:08,040 has imposter syndrome whether you're you know your first job, your second job, your first management 167 00:18:08,040 --> 00:18:13,240 job, having kids, getting married, whatever we're doing in our life, all of it we don't we're not 168 00:18:13,240 --> 00:18:20,600 experts in yet. So there is that beginning phase of imposter syndrome but the difference between 169 00:18:20,600 --> 00:18:27,080 those in my opinion that have and those that don't are the ones that take the risk to step out and say, 170 00:18:27,080 --> 00:18:32,200 yep, I don't have all the the answers to do this thing, but I'm going to learn every day and I'm 171 00:18:32,200 --> 00:18:38,920 going to figure it out and I'm going to put my purpose and heart in it. And so I guess that was a long 172 00:18:38,920 --> 00:18:44,920 winded question answer, but how do you think how do you think it works for people? Was it something 173 00:18:44,920 --> 00:18:51,000 specific for you and maybe you could walk us through like how you coach your client specifically? 174 00:18:51,000 --> 00:19:00,840 I'm so glad you asked that because the first time I felt that kind of power, I'm going to tell 175 00:19:00,840 --> 00:19:06,360 a very personal story. I grew up with alcoholic and abusive parents, we were very very poor. 176 00:19:06,360 --> 00:19:13,640 I would I've been abused in every way possible mostly by my parents, my father in particular. 177 00:19:14,360 --> 00:19:20,760 And in one particular case, he was doing something very horrific. I was about 13 years old. It was horrible. 178 00:19:20,760 --> 00:19:28,680 And I something inside of me shifted and I just said, I've had it and everything in my being, I just 179 00:19:28,680 --> 00:19:35,160 basically went like pulled in and went like that and just shot him across the room. I don't know where 180 00:19:35,160 --> 00:19:44,280 the power in me came from, but it boom. And I remember getting up and going never again. 181 00:19:44,280 --> 00:19:53,160 And I felt this switch. And then I never felt it again. And I was an athlete and I was good, 182 00:19:53,160 --> 00:19:59,480 but I wasn't great. I got decent grades, but I didn't think I was smart. I got lucky. 183 00:19:59,480 --> 00:20:07,400 Went away to college and through some wonderful circumstances, had some help. My aunt and uncle stepped in 184 00:20:07,400 --> 00:20:14,760 and helped me. And I remember when I think it was my first or second semester and I was struggling. 185 00:20:14,760 --> 00:20:19,560 It was the class that I was really struggling with. And I walked out feeling defeated. It was one of 186 00:20:19,560 --> 00:20:23,880 those professors that everybody in here is going to fail. And only five are going to get an A, 187 00:20:23,880 --> 00:20:29,000 you know, kind of garbage that happens. And I walked out and I was feeling all of that failure. 188 00:20:29,000 --> 00:20:33,080 And why am I here? I should never be on this college campus. I was seeing myself as that poor, 189 00:20:33,080 --> 00:20:39,080 broken little girl. And I was walking and carrying my book bag and it was sun was shining. And I just 190 00:20:39,080 --> 00:20:45,080 started looking up and something. And I felt that same thing happened again. And I said, no, I'm going 191 00:20:45,080 --> 00:20:49,720 to figure this out. And instead of, I think I was going to go to the registrar's office and drop the class. 192 00:20:49,720 --> 00:20:57,160 And something in me switched. And I said, no, I'm not going to go drop the class. I'm going to go 193 00:20:57,160 --> 00:21:01,400 over to the library. And I'm going to find somebody that will help me. And I just marched up to the library 194 00:21:01,400 --> 00:21:07,400 and started looking for solutions. And I shifted myself out of that victim mindset into, I'm going to make 195 00:21:07,400 --> 00:21:13,560 this happen. Low and behold, I found a tutor. The next thing you know, I'm graduating with honors. 196 00:21:13,560 --> 00:21:19,400 And was on the dean's list and the chancellor's list and the whole bit. And so I became obsessed as an 197 00:21:19,400 --> 00:21:27,880 adult, you know, having these two instances, once at 13 and once at 19, how do I recreate that? How do I 198 00:21:27,880 --> 00:21:33,560 make that switch happen where I can do it on command? And quite honestly, that's what succeed on 199 00:21:33,560 --> 00:21:39,560 purpose is all about. It's teaching people how to switch. There's a way to do it. And I'll be happy 200 00:21:39,560 --> 00:21:44,520 to do it with your audience if you want. There's a way to do it to switch the negative program off 201 00:21:44,520 --> 00:21:53,480 and turn on the more empowering thought and mental script. And you feel it in your body and you feel 202 00:21:53,480 --> 00:21:59,720 it in your mind. And once you align your actions with that mindset, you can do anything. Yeah, I totally 203 00:21:59,720 --> 00:22:05,960 agree. I would love to run through it with you. But I do think there's so much negativity around us. 204 00:22:05,960 --> 00:22:12,680 I everything in the world, our brains are kind of, you know, there's psychology behind that. There's 205 00:22:12,680 --> 00:22:19,880 science behind it and how our brains are wired that way. And so I love to kind of get, let's run through, 206 00:22:19,880 --> 00:22:30,200 let's do it. Yeah, so it's the success, which is really simple. And it's A, B, C. So the A stands for, 207 00:22:30,200 --> 00:22:35,720 you have to acknowledge whatever the belief and the feeling of the belief is. So you say, 208 00:22:35,720 --> 00:22:42,440 it's a prompt and you say not loud, the truth is I feel. And whatever comes up comes up. So you 209 00:22:42,440 --> 00:22:48,440 can say the truth is I feel discouraged, the truth is I feel frustrated, the truth is I feel sad, 210 00:22:48,440 --> 00:22:54,680 whatever it is, whatever that subconscious program is. And people are shocked when they take this first 211 00:22:54,680 --> 00:23:01,000 step because they know that they're not in their power, but they know their stuff, but they don't really 212 00:23:01,000 --> 00:23:07,640 realize the minute you truly acknowledge that some conscious belief, you know, it's shocking. Like 213 00:23:07,640 --> 00:23:13,080 the first time I did it, the truth is I feel and I said, and I said a failure. And I had had a lot of 214 00:23:13,080 --> 00:23:18,040 success, but at that particular moment, I was stuck in this failure program. So you say the truth is 215 00:23:18,040 --> 00:23:28,760 I feel. And the cool thing is when you say that prompt exactly that way and when you allow yourself 216 00:23:28,760 --> 00:23:36,520 to let that subconscious belief come up, the amygdala, which is the part of your brain that runs the 217 00:23:36,520 --> 00:23:44,120 imposter syndrome, it runs the negative program, it starts to downshift. And it literally goes, oh, 218 00:23:45,000 --> 00:23:50,520 okay, you acknowledge the program, I need to stop and I need to wait for new information. 219 00:23:50,520 --> 00:23:56,200 And so when you say the truth is I feel so that's the first step, A, the amygdala starts to 220 00:23:56,200 --> 00:24:01,240 downshift and it literally goes down, down, down, down, down. And you just wait about 15 seconds and 221 00:24:01,240 --> 00:24:08,360 you'll feel your brain pause. And it's the coolest feeling in the world. The first time I felt it, 222 00:24:08,360 --> 00:24:13,800 I was like, oh my god, it's quiet up there finally. Then you move to step two and step two, 223 00:24:14,600 --> 00:24:22,360 you activate the prefrontal cortex and the parasympathetic nervous system by simply taking 224 00:24:22,360 --> 00:24:29,160 four deep breaths. You breathe in through the nose and out of your mouth. We've all heard that 225 00:24:29,160 --> 00:24:36,040 breathing and meditation helps, but here's why when you breathe that way into the nose and out of 226 00:24:36,040 --> 00:24:43,880 your mouth, it activates the prefrontal cortex and it turns on the parasympathetic nervous system, 227 00:24:43,880 --> 00:24:53,560 which then floods your bloodstream and flood your body with this reaction where you actually, 228 00:24:53,560 --> 00:24:57,640 and it literally will create almost like a chemical reaction. You'll feel it. Like the first time 229 00:24:57,640 --> 00:25:03,720 you do it, you'll feel your blood pressure come down with the second breath. You start to feel calm. 230 00:25:03,720 --> 00:25:09,000 And then just four times in through the nose, out through the mouth nice and slow. And all of a sudden 231 00:25:09,000 --> 00:25:15,400 you'll feel like light-headed, you'll feel calm. The really cool thing is after you've done that 232 00:25:15,400 --> 00:25:23,320 second step, so A, acknowledge B, B, the really cool thing when you've got that all of those hormones, 233 00:25:23,320 --> 00:25:29,640 serotonin and dopamine kind of flowing through your bloodstream, they start to kind of make the 234 00:25:29,640 --> 00:25:35,560 amygdala very, very programmable. And anything that you tell of the amygdala at that point, when you've 235 00:25:35,560 --> 00:25:41,560 got it serotonin and dopamine in your bloodstream, in your brain at that moment, anything you tell 236 00:25:41,560 --> 00:25:47,320 the amygdala, it will believe. And this is the coolest part. That takes you to step three is step three, 237 00:25:47,320 --> 00:25:54,600 you just claim a new and powering belief. And the belief is I have the power to create what I want, 238 00:25:54,600 --> 00:26:00,840 or something along those lines. I have the power to overcome the situation. And some people say I am, 239 00:26:00,840 --> 00:26:08,440 I personally have found it saying I have the power is more empowering. And you send that in there, 240 00:26:08,440 --> 00:26:14,120 I take like a power pose in there and I kind of feel it in my body. Again, this whole thing takes 241 00:26:14,120 --> 00:26:20,520 four minutes. And then all of a sudden you're like, yeah, baby. And when I go back to that moment 242 00:26:20,520 --> 00:26:30,120 in college at 19, what was happening to me is I acknowledged I felt like a failure. I was breathing, 243 00:26:30,120 --> 00:26:34,840 this was the thing that took me a while to remember. I was breathing because I was walking really fast 244 00:26:34,840 --> 00:26:39,880 and you know, kind of pumping my arms feel you know, but I was acknowledging that I was a failure. 245 00:26:39,880 --> 00:26:45,640 And then I claimed that new and powering thought. And then it was like literally you feel a switch 246 00:26:45,640 --> 00:26:53,720 happen. And now you've activated all circuits in your brain and your body to connect energetically 247 00:26:53,720 --> 00:26:59,400 mind body connection with that new powerful thought. So that's what I call the success switch. It's 248 00:26:59,400 --> 00:27:05,240 unbelievably effective. I usually tell people do it twice a day for seven days. It'll break any 249 00:27:05,240 --> 00:27:10,200 disempowering thought that you have. And you're really just using mind body connection to do it. 250 00:27:10,200 --> 00:27:17,800 Oh, I love it. You even gave the recipe. That's fantastic. So twice a day for seven days. 251 00:27:17,800 --> 00:27:23,400 Twice a day for seven days. It's unbelievable. How quickly you can reprogram your mind. And again, 252 00:27:23,400 --> 00:27:28,280 I've studied this and I thought it would take forever and I had all the therapy. But I kept going 253 00:27:28,280 --> 00:27:32,600 back to those moments where I felt the power flowing through me. And I'm like, what are they 254 00:27:32,600 --> 00:27:38,600 having? Common. The first thing is I acknowledged it. The second thing is there was something about 255 00:27:38,600 --> 00:27:43,320 my breath. And so I just practiced different breathing techniques. Ironically, it's forbreast 256 00:27:43,320 --> 00:27:49,880 in through your nose and out to the mouth. Nice and slow. And then you claim a new belief. And 257 00:27:49,880 --> 00:27:57,640 that connection, when you claim that new belief when your amygdala is juicy and very, it's not 258 00:27:57,640 --> 00:28:02,120 busy, you know, thinking about something else, but it's really in that programmable state. You can 259 00:28:02,120 --> 00:28:11,800 completely put a new pattern in place very quickly. That's fantastic. I think there's so much in 260 00:28:11,800 --> 00:28:17,160 that I'm going to have to practice it. Usually what I do Terry is imagine the worst case scenario 261 00:28:17,160 --> 00:28:23,320 and make sure I'm okay with it and work backwards. But I think I like this ABC much better than 262 00:28:23,960 --> 00:28:30,760 imagining worst case scenarios. I want to ask, is there any final thoughts or any nuggets of wisdom 263 00:28:30,760 --> 00:28:39,400 you want to leave with our listeners? You know, I think the thing that I would say is what I have learned 264 00:28:39,400 --> 00:28:47,640 again grew up very, very poor abuse in every way possible. The only limits that we have are those 265 00:28:47,640 --> 00:28:55,160 that we place on ourselves. And when I started share on purpose, I had been president of an internet 266 00:28:55,160 --> 00:29:02,520 company that had gone public. You know, I had had a great corporate career. I had then built my own 267 00:29:02,520 --> 00:29:08,680 business and sold it. When I started share on purpose, everyone told me I was nuts. They were like, 268 00:29:08,680 --> 00:29:16,200 what are you doing? You know, you should go do XYZ. And I remember almost believing that. And 269 00:29:17,080 --> 00:29:22,440 and I just started saying, no, wait a minute, if this is what I'm supposed to do, I'm going to find the 270 00:29:22,440 --> 00:29:28,920 way. So the only limits that we place are on ourselves. And the last thing that I would say kind of 271 00:29:28,920 --> 00:29:36,120 bringing it back full circle is when you really know who you are and you really know why you're on 272 00:29:36,120 --> 00:29:42,600 your planet, why you're on this planet, which is purpose. And you act in accordance of that. 273 00:29:43,400 --> 00:29:48,520 That is more powerful than any fear that you have. And that's what breaks the limits is knowing who you 274 00:29:48,520 --> 00:29:55,160 are, knowing why you're here and moving forward on that. And I think the right people show up, right? 275 00:29:55,160 --> 00:30:01,320 When you know what you want and know where you're going, it's amazing how quickly people, the right 276 00:30:01,320 --> 00:30:07,800 people show up in your in your network. So I love that you said that Terry, how can our listeners 277 00:30:07,800 --> 00:30:13,320 connect with you and what's the best way for them to find you? Yeah, succeed on purpose.com. There's 278 00:30:13,320 --> 00:30:20,680 also a handout there under resources that walks you through the success switch. It's it's the simplest 279 00:30:20,680 --> 00:30:25,800 thing I've ever done that gives people the most impact. And then you can also find us on Facebook and 280 00:30:25,800 --> 00:30:33,240 then also on LinkedIn. Thank you so much for sharing your time and your knowledge with our listeners. 281 00:30:33,240 --> 00:30:36,440 That's the executive connect podcast.